Performa Voucher

Persentase transaksi yang memakai voucher dan dampaknya pada rata-rata nilai transaksi.

Total transaksi

{{ number_format((int) $totalTx, 0, ',', '.') }}

Transaksi pakai voucher

{{ number_format((int) $txWithVoucher, 0, ',', '.') }}

Persentase pakai: {{ number_format((float) $conversionAll, 2, ',', '.') }}%

Total diskon voucher

Rp{{ number_format((int) $discountTotal, 0, ',', '.') }}

Rata-rata nilai transaksi (AOV)

Rp{{ number_format((int) $avgWithVoucher, 0, ',', '.') }} vs Rp{{ number_format((int) $avgWithoutVoucher, 0, ',', '.') }}

@php $impactAll = (float) $avgWithVoucher - (float) $avgWithoutVoucher; @endphp

Selisih: {{ $impactAll >= 0 ? '+' : '' }}Rp{{ number_format($impactAll, 0, ',', '.') }}

AOV dihitung dari nilai transaksi setelah refund (jika ada). Data transaksi dihitung dari status terbayar dan refund.

@forelse ($rows as $row) @empty @endforelse
Program Transaksi Persentase Pakai Diskon Total Rata-rata (Voucher) Rata-rata (Tanpa Voucher) Selisih

{{ $row['campaign_name'] }}

{{ number_format((int) $row['tx_count'], 0, ',', '.') }}

{{ number_format((float) $row['conversion_rate'], 2, ',', '.') }}%

Rp{{ number_format((int) $row['discount_sum'], 0, ',', '.') }}

Rp{{ number_format((float) $row['avg_total'], 0, ',', '.') }}

Rp{{ number_format((float) $row['avg_without_voucher'], 0, ',', '.') }}

@php $impact = (float) $row['aov_impact']; @endphp

{{ $impact >= 0 ? '+' : '' }}Rp{{ number_format($impact, 0, ',', '.') }}